Methodologically, CS incorporates:
Texts: media, literature, performance, art, urban phenomena - the world and its parts are studied as texts and discourses which emerge from particular contexts.
Contexts: require the study of textual phenomena in relation to social science disciplines such as politics, economics, sociology, anthropology, and history.
Socio-cultural Groupings: ethnic gender, sexual-preference educational, linguistic, class, and other aggregations who either: define themselves in opposition to `convention', or realize that media, policy or `convention' have marginalized them.
Specialisation occurs via CS's central theoretical spine, but the applications of this theory may differ, being called on by different disciplines such as business administration, marketing and advertising, church leadership, and government.
These disciplines are wide and varied. CS is now studied as an essential component in many departments overseas and locally. Literature, media studies, communication, sociology, anthropology, politics, drama, music, religion, geography and urban planning, even accounting (finance as indicator of power relations). CCMS also draws on the natural sciences: Physics, Biology, Electronics and so on.