Students are introduced to the process of choosing, formulating and planning a research project and proposal, including the ethical considerations embedded in their work. Students are taken through the various theoretical traditions and paradigms that have influenced the study of media, communication and culture; both globally and in the African context. Specific attention is paid to the indigenisation and appropriation of ‘imported’ theoretical frameworks to meet local, African needs, cosmologies and ethics. Students receive hands-on instruction and experiential exercises in the approach to compiling a literature review, and importantly, creating a bibliography. Two sections, one on ‘qualitative research’ and the other on ‘quantitative research’ cover the intricacies of collecting, organising and analysing data. The module closes with workshops on the structuring and finalisation, including copy-editing, styles and layouts, of the research report, dissertation or thesis.