|Big Sister, Big Responsibility?|
|Written by van de Weg, WI; and Mabunu, P.|
Big Sister, Big Responsibility? A comparative analysis of HIV/AIDS and sexual health coverage in Seventeen magazine and loveLife’s Uncut.
By Wendy Irene van de Weg and Phiwokuhle Mabunu (2007)
This research project analyses two youth publications, Seventeen and Uncut, with the intention of assessing the potential for consumer magazines to act as an Entertainment Education (EE) medium. Using a visual analysis drawn from Semiotics and a content analysis of six articles, it identifies stylistic trends in each magazine’s reportage of sexual health issues. A focus group discussion and questionnaires are then used to determine the effectiveness of each publication, in terms of being entertaining, informative and memorable to the reader. These results are analysed in conjunction with the textual analyses in order to make recommendations on how consumer and EE publications can improve their impact when addressing issues of sexual health and HIV/AIDS.