|“Let’s get active”: A participatory approach to analyzing and designing billboard adverts.|
|Written by Watson, C; Strauss, S; Wood, K; and Kroone, N.|
“Let’s get active”: A participatory approach to analyzing and designing billboard adverts
By Caitlin Watson, Sarah Strauss, Katherine Wood and Nicolaas Kroone (2009)
This study explores the role of participatory communication in promoting safe sex amongst first year UKZN students. This study begins by questioning the communication model used in loveLife’s billboard campaigns, and in so doing, explores how participatory involvement can decrease ‘miscommunication’ and allow for peer led learning to occur within workshops. The study found that loveLife’s billboards were not well received by many students and that participatory method in conceptualising and producing billboards allowed for dialogue and learning to occur.