|Billboards: An effective medium for EE? Arts for Humanity's "Break the Silence" billboard campaign|
|Written by Bailee-Kate Griggs, Jenna Robinson & Tim Wohltmann|
Billboards: An effective medium for EE? Arts for Humanity's "Break the Silence" Billboard campaign
By Bailee-Kate Griggs, Jenna Robinson & Tim Wohltmann (2004)
Entertainment Education occurs in many forms, but mainly in performance and print media. But what about conventional outdoor media? What about billboards? Will they be acceptable as an EE intervention?
Outdoor media is probably the oldest form of public advertising , so why would it not be suitable for an EE intervention, and if it proves to be successful, why and how so?
In this paper we look at this question in relation to conceptual EE theories, such as the Behaviour Change Theories, Sender Message Receiver Model and the general pros and cons to using Billboards as an advertising medium, discussing the benefits and disadvantages of using billboards as an EE intervention, by debating the effectiveness of Arts for Humanity’s ‘Break the Silence’ Billboard Campaign.