|The Governance and Regulation of the South African Broadcasting Industry|
|Written by Zwakele B. Ngubane|
The Governance and Regulation of the South African Broadcasting Industry: A case study of the South African Broadcasting Corporation and the Independent Communications Authority of South Africa.
By Zwakele B. Ngubane (2006)
The negotiations were deemed important for a number of reasons. Firstly the media, by virtue of their perceived power and ability to influence the general public, are a highly contested domain. It was therefore essential for a consensus to be reached on how the SABC, for example, would be managed during this time so that no parties would be left at a disadvantage. Secondly, the SABC had earned a reputation as the Nationalist government propaganda machine and therefore had to be freed of this undemocratic burden. The paper is thus a case study of the SABC and the Independent Communications Authority of South Africa (ICASA). Issues of ownership, control, regulation and the role of public service broadcasting will be discussed primarily from a political economic perspective.