A Critical Examination of the Relationship between The Broadcasting Role of Contemporary Community Values (CCV-TV) And The Americanization of the Township Youth, with particular reference to Umlazi Youth

Introduction

The present transitional period, experienced in South Africa of the nineties, is characterised by different and irreversible sets of changes that are occurring at an unprecedented speed. These changes are broad in character, ranging from the recognition of previously banned political groupings, to far-reaching transformations in the previously government-controlled media institutions, for example the ANC- aligned power block that is set to govern the country and similar appointments of self-confessed ANC sympathizers into the SABC board and management structures.

These changes, in themselves, are a challenge to media researchers and practitioners alike. To the former, these changes offer new fields of possible questions that need to be asked in so far as existing and new media policies are concerned, that is, Is current research on media issues, in South Africa directed at meeting these changes or is it bent on dogmatically legitimising certain ideas and values at the expense of other world-views, in so far as cultural struggle is concerned?

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