Media in the Global World


Media in the Global World

Media in the Global World.
CCMS714/ CCMS 814
First Semester

The Media in the Global World provides  an intriguing insight
into the current status of communication. Positive and negative
attributes of globalisation are presented in class and provide students
with the opportunity to construct their own interpretations of the
phenomenon. Students are encouraged to position themselves in the global
landscape of communications and discuss how this affects them as both
individuals and as part of a larger community. Issues such as the
digital divide, media diversity and the role of globalisation in the
media are explored.

Media in the Global World
explores the fascinating movement of information and communication
across the globe.  ‘Globalisation’ here refers to technical, economic,
cultural and political changes being experienced across the world. This
course examines all four aspects, providing a holistic overview of the
most important developments in the communication landscape of the
twenty-first century. This is an excellent course for those graduate
candidates who enjoyed the Political Economy Course at the undergraduate

 The media and information and communication technologies (ICTs) are
deeply implicated in the process of globalisation, both as agents of
changes, and as the result of those changes.  Massive and rapidly
developing research in these areas alters the balance of power on a
macro-scale, and the way we live our lives and interact with our fellow
human beings on the micro-scale.  Advances in communication technology
have led to the erosion of local boundaries and made for interconnection
on a world scale, resulting in what Manuel Castells has referred to as
the ‘networked society’. The Internet, which allows for transnational
and borderless distribution infrastructure for media, is part of this,
but there are other enormously important elements as well – the
interchange of satellite transmissions and the backbone of fibre optic
networks form the ‘hardware’ of this revolution; while the equally
complex exchanges (and blockages) of world news, information and
entertainment programming are the ‘software’.

The World Summit on the Information Society (WSIS), a two-part global
meeting held in the Geneva (2003) and Tunis (2005), provided the most
comprehensive and up-to-date mapping of the world’s communication
achievements, potentials and short comings.  In the post-WSIS period,
research is focused not only on bridging the ‘digital divide’ between
rich and poor nations, but on assessing the impact of all forms of media
and ICTs on states, inter-state protocols and the everyday lives of
real people.

The course will follow the debates of the international SAGE Journal: Global Media and Communication. The course leader is part of the International Advisory Board of this journal.

As a contribution to an
on-going research initiative, students will be encouraged to consider
writing up a ‘mediagraphy’.  In this project, candidates will document
an aspect of the changing communications environment experienced by
their families over three generations, thus exploring the ways in which
the relationship between media and globalisation work in practice and

There are six themes in the course.  

  • What is globalisation?
  • The role of media in globalisation
  • The ‘digital divide’ and national ‘infostates’
  • Diversity: language, culture and local knowledge
  • From the ‘Information Society’ to the ‘Knowledge Society’
  • The World Summit on the Information Society – from Access to Participation
  • Research opportunities – writing a mediagraphy

The course will be
assessed through two projects: one covering the literature and secondary
sources (40%), and one as a mini-project covering a pertinent aspect of
media and globalisation (60%). Both assessment projects will be
forwarded to an external examiner for moderation.

The methodology of the course will utilize student presentations
alternating with formal presentations by the course leader.  A Chatroom
facility will be established on the Innerweb for class use. 
Participants will be encouraged to share resources, experiences and
insights.  The Course Reader is supplemented with a CD of opensource

Please see links:

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